smarTouch Gloves by ISOTONER

smarTouchGloves.com Microsite Front Page

With smarTouch gloves from ISOTONER, you can operate handheld touchscreen devices while wearing gloves. They are compatible with most touchscreen devices including smartphones, mp3 players, ATM’s, gas pumps and GPS devices.

The Project

There was a client need for an online video to compliment a product launch microsite for the smarTouch brand. Key goals of the video project included:

• Establish the smarTouch brand as the leader in touchscreen compatible gloves
• Inform viewers as to the positive capabilities of the product
• Create an entertaining experience for viewers to share
• Create a strong call to action to the microsite and corresponding sweepstakes opportunities
• Establish great cross-agency relationships with creative and production teams

Project Features

• Development of multiple creative execution options for client to review, including storyboard and animatic deliverables
• Creation of a world-class video experience
• Deployment of project management processes to deliver video quickly, on-time and on-budget, while working with third party production resources

Watch smarTouch Gloves video