CincySavers.com

CincySavers.com Front Page

CincySavers.com is Cincinnati’s premier destination for saving money, whether it’s by finding great half-price discounts, clipping coupons or learning about awesome local deals.

The Project

Bonneville Radio had already launched a key ingredient of this project in its Half-Pricy Cincy deals website. However, they identified a need to build a brand that could collect different kinds of savings opportunities and expert consumer advice, aside from 50% off gift certificate promotions. Some of the key goals of the project included:

• Develop universal approach to handle multiple types and sources of content
• Position site as a fun and knowledgeable resource in the community
• Create additional revenue streams in addition to traditional online display advertising

Project Features

• Development of an umbrella brand navigational approach to handle disparate content categories and vendors
• Integrated third-party expert blog content, as well as established a workflow for original content
• Created multiple traffic drivers across all of the client’s web properties
• Integrated national online grocery coupon vendor content
• Integrated local and regional weekly sales circular content
• Developed a dynamic coupon publishing tool to allow sales executives to drive additional revenue with local coupon inventory

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